A görög kormány digitális és közösségimédia-diplomáciáját elemzi szerzőtársaival írt tanulmányában Gibárti Sára

Abstract

In 2019, the Greek government pledged to reform the strategic and operational orientation of its foreign policy. The reform placed particular emphasis on public diplomacy and the adoption of digital and social media strategies. This paper attempts to assess how these reform principles are reflected in the Greek digital diplomacy conducted on Twitter, now known as X. To achieve these goals, the study collected posts and related metrics from 40 government officials engaged in Twitter/X diplomacy during 2021–2022.

The retrieved dataset was analysed using semi-automated content analysis, combining digital and manual methods to uncover the underlying narratives and structures in the sample. The results indicate that reforms have begun to show initial effects, with partial progress in both strategic and operational areas, but shortcomings mainly in thematic representation and content production.