Kézai Petra Kinga és szerzőtársa cikke megjelent az International Journal of Innovative Research and Scientific Studies folyóiratban

This study investigates the potential of the cultural and creative industries (CCIs) in the rural Szigetköz region in North-Western Hungary, a cross-border area between the Danube and the Moson Danube with significant natural resources. The research examines the situation of the CCIs to answer the following question: What are the latent potentials of the CCI area in the region? The study aims first to present the meaning and importance of the concept of CCI in rural and regional development, then assess the importance of CCI through focus group discussions with the stakeholders of the CCI, and finally, a case study of the region, which is a civil association. As a result of the research, the region needs to rely on several pillars, e.g., for the city of Győr to rely on, besides the automotive industry, the creative economy. The paper concludes with suggestions and further research directions for the regional development of CCIs in rural areas.